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Advanced Selling Strategies
Brian Tracy
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Recommended by: WiseSuit Staff  

Who couldn't use the secrets to the top selling strategies? Whether you like to think about it this way or not, we are all salespeople. We sell ourselves on the job interview, we sell ourselves to our future spouse, and we sell ourselves when filling out a loan application. We may or may not sell a product in a professional capacity.

But even those who do sell professionally aren't all as successful as some. Hollywood loves to depict a salesperson with his whole life falling apart and he can't seem to make the sale, with disaster right around the corner. But others seem to live the ideal life, prompting others to think that the key to wealth and happiness is to become a successful sales person. For example, the book tells us:

"Some salespeople always do well, no matter what is happening around them. They make excellent money, they live in nice homes, drive new cars, and dine in fine restaurants. They always seem to have money in their pockets and in their bank accounts. Most of all, they are happy, optimistic, positive, friendly, relaxed, and seem to be in complete control of themselves and their lives. They are the top salespeople in every organization and their companies are dependent upon them for continued sales results."

You may be thinking, "How can I be one of them? What's their secret?" The secret is in "the psychology of selling" and the "winning edge concept," which states that "small differences in ability can translate into enormous differences in results." So how does all of the psychology help you?

Advanced Selling Strategies will provide you with the techniques and tools used by top salespeople in every industry; methods that net immediate and spectacular results. This book explains how to:

  • Develop the self-image to give you the edge in every sales situation
  • Concentrate on the customer's emotional factors to ensure better sales results
  • Identify your customer's most pressing concerns and position your product or service to fill those needs

No wonder the book claims to "change your selling life." Called the "Bible of Sales: the most powerful system for sales success," Advanced Selling Strategies is a must read for anybody who wants to close the deal.

But success doesn't come all at once. Success is built by taking one step at a time. Brian Tracy says: "Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation."

About the Author:

Brian Tracy, born in Canada in 1944, is a self-help author who has recorded many of his works as audio books. His talks and seminar topics include leadership, sales, managerial effectiveness, and business strategy. He launched Brian Tracy University, an online syllabus designed to focus primarily on entrepreneurs, business owners and sales professionals.

Category:  Sales


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