The author of the hugely successful The Wizard of Ads brings you yet another classic.

The Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories.

Drawing on the teachings of his renowned Academy, the Wizard a.k.a. Roy H. Williams shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion.

His practical guidance will show you:

• How the right and left hemispheres of the brain process information differently - and how to sneak past the rational left brain to deliver messages to the more open right brain.
• How to access long-term memory to powerfully brand your company, product, or service - and avoid one fatal error that can cost you mountains of advertising money.
• How to achieve quick sales miracles with advertising hype - and why you should avoid doing so at all costs.
• How to create your own gravity well that gently draws customers in and gradually persuades them to commit.
• How to dramatically increase the power of your writing by learning from children's author Dr. Seuss, poet Robert Frost, impressionist Claude Monet, and photographer Robert Frank.
• How to use the principles of chaos theory to attract and hold the customers attention.
• How others like you have created their own dreams, chartered their own destiny, and left their marks on the world.

About the Author:

Nicknamed "the Wizard of Ads" by an early client, Roy H. Williams, along with his talented and creative staff, has been the unseen, pivotal force in some amazing, come-from-behind victories in the worlds of politics, business, and finance. "David faced Goliath with nothing but his faith and five smooth stones," says Williams. "We like to think of Williams Marketing as being one of those stones."

Once a month, Williams teaches creative thinking, strategic planning, and human persuasion in a three-day Wizard Academy that is attended by advertising agencies, college professors, CEOs, broadcasters, and journalists from around the world. His books consistently attain bestseller status and have been translated for international distribution in China, Brazil, Korea, and Israel.

A lifelong student of the human race, Williams is forever seeking to answer the question, "What makes people do the things they do?" The answers that he discovers along the way provide a wealth of practical knowledge as well as a constant source of entertainment to his students and friends around the world.

The Wizard lives in the middle of nowhere, Texas, with Pennie, "The Princess of the World."

Categories:  Leadership ,  Personal Growth ,  Marketing