Won Business Book of the Year Award. This is one of the most powerful books on advertising and marketing ever written.

This is absolutely not simply a book about advertising or creating ads. What makes this book special is it delves much deeper into human nature and explains why people do what they do; what people respond to; and why they buy what they buy.

"Bad advertising is like home movies. In your ads, please never point the camera at yourself. You're just not that interesting." - Roy H. Williams, The Wizard of Ads

Presented as a collection of 100 + 1 witty stories, in The Wizard of Ads, Roy H. Williams a.k.a. the Wizard, tells us why people buy and how we can offer our products or services to them in the correct way.

More than just a book about business, The Wizard of Ads discusses human nature in such simple terms for every entrepreneur and marketer to quickly grasp. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

• Multiply the effectiveness of your advertising
• Understand the tug-of-war between intellect and emotion
• Plant a mental trigger in the mind of your customer
• Create totally new concepts from combinations of old ones
• See the opportunities around you
• Avoid the dangers of overchoice
• Escape the need to advertise "Sale! Sale! Sale!"
• Find the genius that hides within you
• Receive the best others have to give
• Focus your advertising, your business, and your life

Along the way, the Wizard will:

• Share the power of encouragement
• Talk to you about your Ruby Red Slippers
• Make you understand how lucky you are
• Show you how to avoid the mistakes that others have already made
• Convince you of the need to rest

"Successful companies don't spend their ad dollars training their customers to wait for a sale. Do you?" - Roy H. Williams, The Wizard of Ads

About the Author:

A contemplative observer, Roy H. Williams has been a lifelong student of the human race, forever seeking to answer the question, "What makes people do the things they do?"

Roy indulges his fascination with the future and the past by reading science fiction and historical biographies. He writes poetry, advertising, and screenplays. He's a riveting public speaker, but hates to travel: "On the third morning away from Pennie, I wake up with a cold sore on my lip. Maybe when the boys are older, she can travel with me and I won't be so miserable."

A collector of antiques and old books, pocket watches, fountain pens, vintage photographs, and automotive memorabilia, Roy is a self-described "pack rat." (Pennie agrees.) They have two sons, Rex and Jake.

Roy H. Williams Marketing, Inc., headquartered near Austin, Texas, creates controversial ad campaigns for small business clients in thirty-eight states. The firm occasionally hosts advertising seminars that are attended by business owners and students from around the world.

Categories:  Leadership ,  Personal Growth ,  Marketing