Recommended by: WiseSuit Staff  

"Marketing is not a battle of products, it's a battle of perceptions." - Al Ries and Jack Trout, The 22 Immutable Laws of Marketing

This book is quite simply a timeless classic. Ries and Trout list out 22 laws that every serious business professional must follow to be successful in marketing anything. With the aid of easy-to-understand graphic illustrations, they explain the marketing rules we must all learn for success in business.

The authors use tons of real business examples throughout the book to explain how to apply each of the 22 laws. Some of the laws include:

• The Law of Leadership - It's better to be first than it is to be better.
• The Law of Category - If you can't be first in a category, set up a new category you can be first in.
• The Law of the Mind - It's better to first in the mind than to be first in the marketplace.
• And many more....

If we ignore any one of these 22 laws, we are asking for trouble. This book is a must have for any business book library. But more importantly, we must apply the wisdom the book imparts.

Reviews:

"Ries and Trout have done it again. Straight talk. Strong medicine. A ‘must-read' for every CEO." - Kay Koplovitz, President and CEO, USA Network

"The 22 Immutable Laws of Marketing is the best book on marketing I've ever read." - Lucie Salhany, President, Twentieth Century Fox

About the Authors:

Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been published in fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.

Category:  Marketing