Recommended by: WiseSuit Staff  

"Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect." - Al Ries and Jack Trout, Positioning

In this classic book, the authors, Al Ries and Jack Trout, two of the world's most sought-after marketing strategists, show us how to position our products or services in order to stand out in an overcrowded marketplace. Positioning describes a revolutionary approach to creating a position in a prospective customer's mind.

The authors teach us different methods to introduce our product into the mind of the prospect. This is about associating our product to a specific name or idea in the mind of the prospect. And the authors even serve up detailed examples of companies, countries and even religious institutions that have successfully positioned their products in the mind of the market.

This is a must-read for business executives who have to compete in a world where the customer has so many options to choose from. Al Ries and Jack Trout even include a chapter about positioning ourselves for career success. In essence, this book speaks to all of us who are selling something, either our products or ourselves.

Reviews:

"One of the most important communication books I've ever read. I highly recommend it!" - Spencer Johnson

About the Author:

Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been published in fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.

Category:  Marketing