When no one outside of inner-city New York had even heard of hip-hop, Simmons saw the seeds of a global force that would change the way people talk, dress, listen to music, and choose the heroes they hang on their walls.

Today, he oversees a sprawling, multimillion-dollar empire of culture-defining businesses in everything from music to fashion, advertising to film, and media to visual art.

The Little Red Book of Selling is eye-catching; not only because it's red, but because of the "Red" principles. And not just any number of principles; Jeffrey Gitomer, author of the New York Times best sellers The Sales Bible, the Little Black Book of Connections, and the Little Gold Book of YES! Attitude presents 12.5 principles that will re-adjust your mindset and boost your sales numbers.

A great read for every sales professional.

You may not be familiar with Dave Longaberger and the business empire he built. If you are, you know his story. If you are not, you absolutely must study this man and his huge success.

Longaberger: An American Success Story is Dave's fascinating firsthand account of how he created and grew his company into the largest basket manufacturer in the United States, employing thousands of people, revitalizing his community, and inspiring everyone involved with a commitment to quality, craftsmanship, and a unique management philosophy.

Longaberger Company does over $1 billion in sales...

"Oh, screw it, let's do it." That quote from Sir Richard Branson tells you everything you need to know about the man.

Virgin is a global brand today. The story of the man behind the brand, and how he built that brand, is the stuff movies are made of. He tells it to us himself.

The author of the hugely successful The Wizard of Ads brings you yet another classic.

The Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories.

Drawing on the teachings of his renowned Academy, the Wizard a.k.a. Roy H. Williams shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion.

Marketing Warfare is The Art of War for marketing departments and their leaders. Another classic marketing book from the bestselling team of Al Ries and Jack Trout.

This book helps marketing departments study the competitive landscape, like field generals would, in order to examine the industry leader's strengths and weaknesses, learn to carry out a focused hit and front, and create a successful defense. A great read for the business executive, and especially the marketing executive.

How would you like to work in a company that has no receptionists, secretaries, standard hierarchies, dress codes, or executive perks... a company that lets you set your work hours and even your salary, and asks you to review your boss... a company whose ways of doing business are totally opposite those of major corporations? How would you like to work in a company that not only breaks all the rules, but succeeds?

Welcome to Semco!

Want results? Within 10 years, while the country's economy faltered, Semco achieved 600 percent growth. The company's unorthodox but highly successful business model has fascinated thousands and over 400 corporate executives have paid a visit to see it in action.

Alan Greenberg, or ‘Ace' as he's called, built the investment banking firm, Bear Stearns, into one of the world's most profitable banks by following certain simple leadership and management philosophies which he shared in memos to his colleagues regularly. In his witty, and downright hilarious, manner, Ace shares this wisdom with the world.

"Ace Greenberg does almost everything better than I do - bridge, magic tricks, dog training, arbitrage - all the important things in life. He so excels at these that you might think it would give deep inferiority complex to his colleagues at Bear Stearns. But if you think that, you don't know much about his colleagues." - Warren Buffett, Foreword to Memos from the Chairman