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Click on a book title below to read the full review or description. |
 | In Search of Excellence: Lessons from America’s Best-Run Companies
Thomas J. Peters and Robert H. Waterman, Jr.
This book has been described as a classic by millions of business leaders and at the same time denounced as not that reliable because some of the corporations which were held up as standards in using the principles folded into ignominy. So, while the reader is left to ponder which is more important, the principles or the organizations that employed them, it is still clear that the book is nonetheless essential to a thorough understanding of business success. One can learn from what these organizations did right and what they ultimately did wrong. After all, there's no such thing as wasted knowledge. |
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 | Influence: The Psychology of Persuasion
Dr. Robert Cialdini
Why do people like certain people? Why do people do what everyone else is doing? Why is a scarce product more valuable? Why is a deadline such a powerful call to action? One of the most powerful books on persuasion, Influence, tells us why. If you are marketing yourself or your products to the world, you must discover the answers to these questions. You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. |
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 | Intelligence
Osho
"Knowledge can be given to you, not intelligence. Intelligence is your own sharpened being." - Osho, Intelligence We spend most of our lives trained in an education system that focuses on the development of the intellect, a system that is geared to repetition of what we've been told. Osho, the famous (some would say notorious) philosopher postulates that Intellect is not Intelligence. |
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 | Intuition
Osho
"Intuition functions in a quantum leap. It has no methodological procedure, it simply sees things. It has eyes to see." - Osho, Intuition In business and in life, we never know all there is to know to make a decision. Business leaders must inevitably take a stand with the information that they do have available. Great intuition leads to great decisions and great results. |
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 | Jack Trout on Strategy
Jack Trout
It has been said that Jack Trout is one of the most significant business authors of our time. He has helped to define the thinking of the marketing industry for the last 20 years. Whether you are a business owner or marketing professional, you need to listen to what Trout has to say about "positioning" and "differentiation." |
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 | Law of Success
Napoleon Hill
In 1908 Napoleon Hill accepted a challenge from Andrew Carnegie to write down success principles and make them available to everyone. He spent the next 20 years studying and interviewing successful people while testing the principles to make himself a success. In 1927, he published Law of Success. His classic book Think and Grow Rich is based on this more elaborate Law of Success. Note that the title is not Laws of Success, instead it's Law of Success. Hill discovered, and Carnegie reiterated, that although there were 17 principles, there was one secret, one law, to success that formed the foundation of every one of these principles. You'll find it hidden in plain view in every chapter. |
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 | Letters from a Self-Made Merchant to his Son
George H. Lorimer and James Schlesinger
How amazing that business advice imparted by a self-made businessman to his son in 1902 is still completely relevant today?! These fictional letters were anonymously published in the early 1900's as a piece that appeared in the Saturday Evening Post. They were eventually compiled into a single volume in 1902. Wisdom drips from these letters. The book recounts the story of a self-made merchant with no formal education who watches the growth of his well-educated son from a Harvard graduate through to his first job, his promotions, his expenses, his investments, his failures and successes, and provides simple invaluable wisdom to guide the young man along the way. |
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 | Liar’s Poker
Michael Lewis
An insider account of life on Wall Street in the 1980s. Never before had 24-year-olds made so much money so fast. In this shrewd and wickedly funny book, Michael Lewis describes an astonishing era and his own rake's progress through a powerful investment bank. From an unlikely beginning (art history at Princeton?) he rose in two short years from Salomon Brothers trainee to Geek (the lowest form of life on the trading floor) to Big Swinging Dick, the most dangerous beast in the jungle, a bond salesman who could turn over millions of dollars' worth of doubtful bonds with just one call. |
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