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Catalogue



Click on a book title below to read the full review or description.


The Wizard of Ads
Roy H. Williams

Won Business Book of the Year Award. This is one of the most powerful books on advertising and marketing ever written.

This is absolutely not simply a book about advertising or creating ads. What makes this book special is it delves much deeper into human nature and explains why people do what they do; what people respond to; and why they buy what they buy.

Presented as a collection of 100 + 1 witty stories, in The Wizard of Ads, Roy H. Williams a.k.a. the Wizard, tells us why people buy and how we can offer our products or services to them in the correct way.

Think and Grow Rich
Napoleon Hill

The Inspirational Classic that lays out the principles that made Andrew Carnegie the richest man in the world.

Note that the title of the book is Think and Grow Rich not Do and Grow Rich.

Andrew Carnegie's magic formula for success was the direct inspiration for this book. Carnegie demonstrated its soundness when his coaching brought fortunes to those young men to whom he had disclosed his secret.

Titan: The Life of John D. Rockefeller, Sr.
Ron Chernow

History's first billionaire. History's most controversial businessman.

John D. Rockefeller, Sr. is a business legend and, at the same time, he is an enigma. A lot has been said, positive and negative, about his business achievements but little has ever been known about the man himself. Ron Chernow gives us the first full-length biography about this legend.

Trump: The Art of the Deal
Donald J. Trump

How does a young, small-time real estate developer in Brooklyn move to the cutthroat world of Manhattan real estate, and with very few business connections, successfully build some of the most important buildings in New York City?

You know his name... here's his story in his typically brash words.

 

Word of Mouth Marketing
Andy Sernovitz

Word-of-mouth marketing happens everyday when people recommend businesses, products or services to the people they interact with. Take part in these conversations effectively and you discover a gold mine for your business.

Most businesses look at word-of-mouth marketing as a bonus if someone speaks positively about their business or recommends it to others. Andy Sernovitz instead shows you step-by-step how to take part proactively in the process of others getting your message out there for you. He shows you how the most respected and profitable companies in the world have been able to acquire their most enticing and attractive customers for free...  

Your Answers Questioned
Osho

Let's face it, most of the beliefs we have about life we adopted from other people - family, friends, or society. And, unfortunately, we never stop to question these beliefs to see if they are right for us.

In the classic book, Your Answers Questioned, Osho, the famous (some would say notorious) philosopher, encourages us to develop the ability to question our answers: a prerequisite for business and personal success.



 

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