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Sales



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Advanced Selling Strategies
Brian Tracy

Who couldn't use the secrets to the top selling strategies? Whether you like to think about it this way or not, we are all salespeople. We sell ourselves on the job interview, we sell ourselves to our future spouse, and we sell ourselves when filling out a loan application. We may or may not sell a product in a professional capacity.

Called the "Bible of Sales: the most powerful system for sales success," Advanced Selling Strategies is a must read for anybody who wants to close the deal.

Cold Calling Techniques (That Really Work!)
Stephan Schiffman
The 20th edition of Cold Calling Techniques (that Really Work!) is now available. It promises to deliver not only what every new sales person needs in their day-to-day life, but what a sales person needs to move to the next level. The book includes these chapters:

Cold Calling is Essential, By the Numbers, Where to Look for Leads, Cold Call Mechanics, Using Cell Phones, Turning Around Common Responses, The Ledge, Mastering Third-Party and Referral Calls, Leaving Messages that Get Results, More on Voice Mail, E-Mail Tactics, Follow-up Calls, The Four-Step Sales Process, and The Principles of Sales Success.

Get More Referrals Now!
Bill Cates

Bill Cates, President of Referral Coach International is the nation's foremost expert on increasing sales through high-quality referrals, and speaks on the subject to more than 20,000 sales professionals and entrepreneurs annually.

Within his book, readers can find the easy-to-use referral-based selling techniques. Readers can learn how to turn every single one of their business contacts into a working and professional relationship. From this relationship will come a sales success story that can be enjoyable and lucrative. 

Getting to Yes: Negotiating Agreement Without Giving In
Roger Fisher and William Ury

Since all of life requires negotiating at some level, wouldn't we all like to know the secret to this? Negotiating skills are highly-favored in personal life and especially in business and probably the least understood.

In Getting to Yes, Roger Fisher and William Ury have developed a simple and straightforward five-step system for how to behave in negotiations. This is a necessary tool for anyone desiring the best outcome with the least emotion, that could either throw the negotiations off track into personal attacks or being unprepared when these techniques are used against you...

How to Win Friends and Influence People
Dale Carnegie

This grandfather of all people-skills books was first published in 1937, eventually selling 15 million copies.

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

 

Influence: The Psychology of Persuasion
Dr. Robert Cialdini

Why do people like certain people? Why do people do what everyone else is doing? Why is a scarce product more valuable? Why is a deadline such a powerful call to action?

One of the most powerful books on persuasion, Influence, tells us why. If you are marketing yourself or your products to the world, you must discover the answers to these questions.

You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer

The Little Red Book of Selling is eye-catching; not only because it's red, but because of the "Red" principles. And not just any number of principles; Jeffrey Gitomer, author of the New York Times best sellers The Sales Bible, the Little Black Book of Connections, and the Little Gold Book of YES! Attitude presents 12.5 principles that will re-adjust your mindset and boost your sales numbers.

A great read for every sales professional.

Spin Selling
Neil Rackham

The Best Validated Sales Methods Available Today. Developed from Research Studies of 35,000 Sales Calls. Used by the Top Sales Forces Across the World.

"SPIN" in this case is the acronym for "Situation Problem Implication Need-Payoff." So what does that mean when it comes to selling?

Neil Rackham's method, like many other approaches, is a 'hurt and rescue' approach. You find their problem and 'hurt' them by exposing the terrible things that might happen. Then you rescue them with your product. And how do you do that? By asking these questions...



 

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