"I was lying to you when I named this book. Marketers aren't liars. They are just storytellers. It's the consumers who are liars... Successful marketers are just the providers of stories that consumers choose to believe." - Seth Godin, All Marketers are Liars

The purpose of the book title is to merely raise eyebrows which it does with great aplomb. The suitable nature of Godin's title is best revealed in the context of his narrative. The examples are poignant and easy to grasp. Seth purports that the stories can lie as long as they are authentic (interesting, huh?), reach their intended audience and are not fraudulent. Marketers aren't liars, they are just storytellers; telling stories that consumers want to hear. A fascinating read...

This huge bestseller gives powerful insights into the often-neglected power of our intuition. Malcolm Gladwell seeks to understand and help us understand what happens inside a person's head when they take part in rapid cognition or the act of intuition. 

There are situations in which intuition or snap judgments are correct and applicable and those in which they are not - what makes the difference? This is the question which Gladwell helps us uncover the answer to.

In Bottom-Up Marketing, Al Ries and Jack Trout point out that many marketing campaigns are carried out by individuals at the top management level who decide to create a specific and grandiose marketing campaign whereby they create their plans from their vantage points not the customer's, and expect everything will play out in a flawless manner. 

Most campaigns, as a result of this type of method, never achieve the levels of success that the creators intend. As such, Ries and Trout propose Bottom-Up Marketing, whereby the marketing plans and strategies are built from the bottom up... from the customer to the boardroom.

MICHAEL JORDAN. Everyone knows the name. Tons of books and articles have been written about the amazing results produced by the man behind that name.

But this book is different. It looks at what went into producing those results; it looks at the behind-the-scenes work that built what we see in the news headlines. We get to sneak into the mind of MJ and also learn from the team of people whose wisdom he taps into in his work.

The Definitive History of the Great American Soft Drink and the Company That Makes It!!

Coca-Cola is arguably the most recognizable and valuable brand in the world. Few brands have such international appeal and recognition. Where did it all begin? How did a simple cola mixture take on such power? How was the brand built?

This book answers all the questions we may ever ask about this incredible business that has survived and thrived since its inception in 1886. A must-read.

Since all of life requires negotiating at some level, wouldn't we all like to know the secret to this? Negotiating skills are highly-favored in personal life and especially in business and probably the least understood.

In Getting to Yes, Roger Fisher and William Ury have developed a simple and straightforward five-step system for how to behave in negotiations. This is a necessary tool for anyone desiring the best outcome with the least emotion, that could either throw the negotiations off track into personal attacks or being unprepared when these techniques are used against you...

Why do people like certain people? Why do people do what everyone else is doing? Why is a scarce product more valuable? Why is a deadline such a powerful call to action?

One of the most powerful books on persuasion, Influence, tells us why. If you are marketing yourself or your products to the world, you must discover the answers to these questions.

You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.